Ziyan | Food Industry SAP Success Story

Ziyan Food Co., Ltd.(紫燕) is a well-known Chinese food brand with thousands of physical stores and production bases across dozens of cities including Shanghai, Beijing, and Nanjing. The company needed a digital platform that could support large-scale store operations, frequent replenishment, food traceability, and omnichannel integration between offline stores and major food delivery platforms.

Challenges

  • Support sales operations across thousands of stores with food-industry-specific requirements

  • Enable twice-daily demand planning and replenishment with fast logistics support for stores

  • Implement dual inventory units to meet business needs

  • Support both wholesale delivery and retail sales with accurate sales cost management through settlement

  • Establish food batch-based traceability management

  • Connect with major food delivery platforms so online orders flow to stores and store fulfillment status returns to the platforms

  • Manage tens of thousands of members through promotions, points, and coupons to increase loyalty and revenue

Solution

BOS Cloud implemented SAP All-in-One integrated with a mature full-channel O2O platform. The solution unified B2B and B2C distribution models, enabled seamless integration between the O2O platform and SAP for logistics and finance integration, and supported promotions, points, and coupon programs across self-operated e-commerce and stores.

Key Results

  • Unified B2B and B2C sales models on one omnichannel platform and introduced partners to enrich the brand

  • Enabled real-time management of multi-format promotions, points redemption, and coupons to improve customer loyalty

  • Unified inventory management and improved inventory turnover and utilization

  • Integrated four major food delivery platforms, improving store order-handling efficiency by an estimated 50%

  • Replaced manual reconciliation with automated system reconciliation, improving reconciliation efficiency by an estimated 70%

  • Connected retail and procurement data through seamless O2O and SAP integration, improving replenishment rate by an estimated 20%

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